Alon Rivel (Beta Upsilon Chapter '10) is the Marketing Manager, Acquisition & Conversion at Lose It! as of April 2019. Prior to joining Lose It! he was the Director of Global Sales & Marketing at Online Buddies where he was fundamental in branding the Jack'd app and ultimately getting it acquired.  At Online Buddies, he headed up the entire marketing, advertising sales, and creative departments for the gay dating apps, Jack'd & Manhunt. Alon is a marketing and advertising media professional with omni-channel expertise in all mediums and disciplines. He has held prior roles ranging from media sales, media planning, and TV media buying at The New York Times, OMD, and Bloomberg. Alon was raised in NYC and brings that attitude and energy into the Lose It! Boston office. He has an undergraduate degree with a double major in Communication & Legal Studies from UMass Amherst which he completed with highest honors. He holds an IAB Certification in Digital Media Sales as of 2015. When he is not at the office he is usually binge watching reality tv, exercising at the gym, or going for walks with his husband and French bulldog.