Recruitment Resources - Marketing & Tabling
Marketing
In order for marketing to be successful, your Chapter must be strategic about the information you are sharing about Phi Sigma Pi and how you're sharing it, especially when it comes to recruitment. Here are some items to review to ensure a consistent message that reflects the identity and mission of the organization.
- Check to make sure that the Fraternity name is correct on your tabling materials (tablecloth, banners, etc.).
- Review the school's website to ensure that the Chapter is listed and that the information reflects the organization.
- Know your on-campus resources such as hanging up flyers, posting in newsletters and chalking.
- Update all social media accounts with updated logos and language and delete any unused accounts. Give your social media accounts a makeover before recruitment with this checklist.
- Keep social media accounts active by posting two to three times a week. Find monthly post ideas to use or for inspiration here.
Need graphic ideas? Use the templates below to get started.
| Simple Style | Chapter Life Style | Bright Style |
National Recruitment Theme Marketing Materials
Each Chapter is eligible to receive one free box of pre-printed marketing materials per term from the National Office. This box includes a variety of resources to support your Chapter’s recruitment efforts—flyers and posters to hang around campus, as well as pens, bookmarks, and business cards to hand out to Potential New Members.
We’re excited to help you promote Phi Sigma Pi and grow your Chapter!
Here are instructions on how to use the printed marketing materials.
Need more copies? Many Student Involvement or Greek Life offices will print materials for free or at a discount for student organizations. You can use the design files linked in this guide to reprint any materials your Chapter needs!
Download social media templates that match this design!
Tabling Kit
The key marker of well-done tabling is that information flows in two directions. Your Chapters can increase visibility on campus by tabling around Recruitment and throughout the term. Below are a few things to keep in mind as you plan your tabling events.
Build a Recruitment Committee. These Members may help plan some of the events and help with logistical arrangements for recruitment.
Reserve a high-traveled space. This could be a campus-wide organization fair or a solo event with just the Chapter. Consider the weather in your area if it is outdoors.
Communicate with Chapter Members about what days and times work well. Full Chapter participation is highly encouraged!
Create a visual aid. This can be a trifold poster, several shirts, awards your Chapter won, etc. Also, encourage Members to wear Phi Sigma Pi letters.
Print off miniature flyers with dates and times of upcoming Chapter events for interested students to take. Be sure to include contact information for the Initiate Advisor and/or Recruitment Advisor and your Chapter's Phi Sigma Pi webpage.
| Tabling Best Practices | Most Asked Questions from PNMs | Texts & DMs as Marketing |
Addressing Recruitment & Initiation Misconceptions
As we strengthen our Recruitment practices, it’s essential to address some common misconceptions about who can join Phi Sigma Pi, how Recruitment works, and what is required for Initiation. Phi Sigma Pi is a welcoming, inclusive space that values diverse backgrounds, unique experiences, and the commitment of every new Member.
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Set Up a Call With Your Recruitment Expert
The Chapter Services Team is one of your biggest resources. Connect with your Recruitment Expert to set up a time to chat more about your Chapter's Recruitment plan.